Oct/Nov 2024 Aspire Magazine Full Issue | Page 82

• Line 4 is a connector . They learn through their relationships , and they are built for deep and intimate ones . They are natural networkers and thrive in groups .

• Line 5 is a visionary leader . They can look at something and see a solution no one else sees . They need time to reflect on the lessons they have learned .

• Line 6 is a role model . Early in life they are experimenters . In midlife they contemplate what they have learned and later in life they become wise sages for others .

Your marketing and sales speak should address the buyer in each energy type . When you use elements that speak to each of the types , you will improve your sales and marketing results .

LET ’ S LOOK AT EACH OF THE TYPES AS BUYERS .

1 . A Manifestor buyer is a quick evaluator of opportunity and will respond quickly based on what their intuition or their gut is telling them . Make your marketing inform the manifestor .

2 . A Generator responds to Yes / No questions so all sales speak should start with a question . It gives Generator Buyers something to respond to . Next give them a sign that this is the right thing for them by helping them to see themselves in scenarios .

3 . The Manifesting Generator is a Generator with fast acting energy . Manifesting Generators can skip steps due to their speed . A long sales letter is probably lost on a Manifesting Generator . They are just moving too fast .